B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- purchase intent rate for consumers exposed to experiential marketing (2023)
74% of consumers are more likely to buy products promoted through experiential marketing.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Event Marketing Institute
Primary
Tier C
https://linchpinseo.com/blog/unique-experiential-marketing-ideas-for-retail-ski-shops-and-brands/ ↗
Source Article
Linchpin SEO : How Retail Ski Shops and Brands Can Use Experiential Marketing
In today’s highly competitive retail environment, businesses constantly seek new ways to attract customers and create memorable experiences that lead to loyalty and repeat business. Experiential marketing, which is defined as the use of marketing strategies designed to engage the consumer and create…
Original Research
Event Marketing Institute
· Original study ↗
Methodology
Cited from Event Marketing Institute study via secondary blog article
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
consumers exposed to experiential marketing: 74% purchase intent rate. Source: Event Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiential-marketing-purchase-intent-74
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<blockquote cite="https://lighthousedata.io/data/experiential-marketing-purchase-intent-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- purchase intent rate for consumers exposed to experiential marketing<br><small>Source: Event Marketing Institute (2023) · <a href="https://lighthousedata.io/data/experiential-marketing-purchase-intent-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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