B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77.6%
77.6% -- purchase intent rate for Sour Punch sampled college students (2025)
77.6% of college students who received a free Sour Punch sample reported they were 'much more likely' to purchase Sour Punch going forward.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77.6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
EvolveZ
Primary
Tier C
https://evolvez.co/case-studies/sour-punch ↗
Source Article
Food
A campus sampling and social content program introducing college students to Sour Punch's hero products and newest innovations across gummies, filled straws, and bites.
Overview
American Licorice Co partnered with EvolveZ to introduce college students to Sour Punch, a candy brand they knew from…
Original Research
EvolveZ
· Original study ↗
Methodology
Post-trial survey of sampled students in campus program
Methodology documented
Segmentation
IndustryEducation
RegionUS
Channelevents
Cite this stat
Plain Text
Sour Punch sampled college students: 77.6% purchase intent rate. Source: EvolveZ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sour-purchase-intent-77-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sour-purchase-intent-77-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.6%</strong> -- purchase intent rate for Sour Punch sampled college students<br><small>Source: EvolveZ (2025) · <a href="https://lighthousedata.io/data/sour-purchase-intent-77-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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