B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- purchase intent rate for Gifflar sampling campaign respondents (2025)
65% of Gifflar sampling campaign survey respondents intended to purchase the product after trial.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
39,468
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GEMS Sampling
Primary
Tier B
https://www.gems-sampling.com/case-studies/gifflar/ ↗
Source Article
Gifflar - Amazing Targeted Sampling Sales Increase of 43%
Drive trial, awareness, and education of Gifflar amongst 25 to 44 year old, ABC1 working professionals in office environments across London & Manchester.
Support retailers by fostering habitual purchases amongst consumers who prioritise quality, and seek premium snack options, alongside a two-pronge…
Original Research
GEMS Sampling
· Original study ↗
Methodology
Bespoke post-trial survey feedback
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gifflar sampling campaign respondents: 65% purchase intent rate. Source: GEMS Sampling (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gifflar-purchase-intent-65
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<blockquote cite="https://lighthousedata.io/data/gifflar-purchase-intent-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- purchase intent rate for Gifflar sampling campaign respondents<br><small>Source: GEMS Sampling (2025) · <a href="https://lighthousedata.io/data/gifflar-purchase-intent-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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