B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- purchase intent rate for Boomers/Silent Gens (65+) (2023)
37% of Boomers/Silent Gens (65+ years old) reported being likely to seriously consider purchasing a premium EV the next time they purchase a vehicle.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/market-changing-insights-reveal-a-change-in-electric-vehic… ↗
Source Article
Market-changing insights reveal a change in electric vehicle (EV) customers - Savanta
Savanta and AEHRA™, the first pure-play Electric Vehicle (EV) manufacturer in Italy, have collaborated on one of the most comprehensive and in-depth surveys into potential purchasing intent behaviors of ultra-premium EV customers. The results bring a fresh understanding to the growing EV market.
The…
Original Research
Savanta
· Original study ↗
Methodology
Savanta/AEHRA quantitative survey of more than five thousand respondents across multiple countries and generations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boomers/Silent Gens (65+): 37% purchase intent rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-consider-premium-ev
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<blockquote cite="https://lighthousedata.io/data/boomers-consider-premium-ev" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- purchase intent rate for Boomers/Silent Gens (65+)<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/boomers-consider-premium-ev" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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