B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.3%
9.3% -- purchase intent rate for Alcohol shoppers (2023)
Between February 13th and March 6th, 2023, average Purchase Intent Rates for alcohol shoppers on MikMak were 9.3 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/more-than-just-luck-st.-patricks-day-alcohol-ecommerce-insights ↗
Source Article
Beyond Luck: St. Patrick's Day Alcohol eCommerce Insights
More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage.
At MikMak, we have already seen high Purchase Intent Rates from Alcohol shoppers this year. Alcohol brands should closely examine how consu…
Original Research
MikMak
· Original study ↗
Methodology
Average Purchase Intent Rate from February 13th to March 6th.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Alcohol shoppers: 9.3% purchase intent rate. Source: MikMak (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-rate-alcohol-2023
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-rate-alcohol-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.3%</strong> -- purchase intent rate for Alcohol shoppers<br><small>Source: MikMak (2023) · <a href="https://lighthousedata.io/data/purchase-intent-rate-alcohol-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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