B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- purchase intent rate for Generation Y online buyers (2015)
7% of Generation Y online buyers expressed intent to buy the Apple Watch.
- Survey conducted prior to Apple Watch product reviews/release based on sight-unseen interest.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
6,020
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
http://bizrateinsights.com/blog/2015/04/bizrate-finds-significant-interest-in-apple-watch-among-onli… ↗
Source Article
Bizrate Finds Interest in Apple Watch Among Online Buyers
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights Apple Watch Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Y online buyers: 7% purchase intent rate. Source: Bizrate Insights (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-watch-gen-y-buyers-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-watch-gen-y-buyers-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- purchase intent rate for Generation Y online buyers<br><small>Source: Bizrate Insights (2015) · <a href="https://lighthousedata.io/data/apple-watch-gen-y-buyers-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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