B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- purchase intent rate for Americans (2021)
31% of Americans report being more likely to buy life insurance as a result of COVID-19.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LIMRA
Primary
Tier C
https://www.shepherdins.com/understanding-life-insurance-life-insurance-awareness-month/ ↗
Source Article
The Basics of Life Insurance - Life Insurance Awareness Month
The Basics of Life Insurance – Life Insurance Awareness Month
Life insurance isn’t top of mind for most Americans, and it may seem like an unnecessary expense at the moment. There are many reasons to buy life insurance, but they all come down to one thing: protecting your loved ones. We all set diff…
Original Research
LIMRA
· Original study ↗
Methodology
LIMRA research, cited by insurance agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 31% purchase intent rate. Source: LIMRA (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-more-likely-buy-life-insurance-covid
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<blockquote cite="https://lighthousedata.io/data/americans-more-likely-buy-life-insurance-covid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- purchase intent rate for Americans<br><small>Source: LIMRA (2021) · <a href="https://lighthousedata.io/data/americans-more-likely-buy-life-insurance-covid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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