B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- purchase intent rate for OxiClean DashMart sampling recipients (2025)
86% of consumers who received samples through DashMart orders indicated they were likely or extremely likely to purchase the product within 90 days.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier C
https://www.recess.is/customer/oxiclean ↗
Source Article
Leading laundry brand’s spotless omnichannel sampling campaign spins up loads of sales | Recess
For the #1 stain fighter brand for laundry and around the home, it isn’t enough to just eliminate odors and stains for existing customers. They want to be the number one choice for all households when it comes to removing stubborn smells and stains.
We at Recess heeded the call for a fresh campaign …
Original Research
Recess
· Original study ↗
Methodology
Vendor case study survey of DashMart sampling recipients
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OxiClean DashMart sampling recipients: 86% purchase intent rate. Source: Recess (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dashmart-sampling-purchase-intent
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<blockquote cite="https://lighthousedata.io/data/dashmart-sampling-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- purchase intent rate for OxiClean DashMart sampling recipients<br><small>Source: Recess (2025) · <a href="https://lighthousedata.io/data/dashmart-sampling-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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