B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- purchase intent rate for British households without AI devices (2019)
24% of British households/consumers who do not currently own an AI-driven device plan on purchasing one in the future.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://savanta.com/knowledge-centre/view/clued-up-smart-home/ ↗
Source Article
Are you clued up on smart home? - Savanta
Big tech and those in the business of building houses are clearly gearing up to capitalise on what they see as a burgeoning market.
A study by Gartner predicts that by 2022 a typical family home could contain more than 500 smart devices"
Last Christmas, a lot of people I know received an Amazon Echo…
Original Research
PwC
· Original study ↗
Methodology
PwC research cited by Savanta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British households without AI devices: 24% purchase intent rate. Source: PwC (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-non-owners-plan-ai-device-purchase
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<blockquote cite="https://lighthousedata.io/data/uk-non-owners-plan-ai-device-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- purchase intent rate for British households without AI devices<br><small>Source: PwC (2019) · <a href="https://lighthousedata.io/data/uk-non-owners-plan-ai-device-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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