B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- purchase intent rate for Shoppers (2026)
77% of shoppers report being more likely to purchase a product they found through user-generated content (UGC).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier C
https://www.argil.ai/blog/ugc-creator-tool ↗
Source Article
Best UGC Creator Tools by Job for 2026 (Full Stack)
Original Research
Bazaarvoice
· Original study ↗
Methodology
Bazaarvoice research cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shoppers: 77% purchase intent rate. Source: Bazaarvoice (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-likely-buy-ugc-bazaarvoice
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<blockquote cite="https://lighthousedata.io/data/shoppers-likely-buy-ugc-bazaarvoice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase intent rate for Shoppers<br><small>Source: Bazaarvoice (2026) · <a href="https://lighthousedata.io/data/shoppers-likely-buy-ugc-bazaarvoice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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