B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- purchase intent rate for OxiClean fitness studio sampling participants (2025)
55% of consumers who received samples at fitness studios indicated they were likely or extremely likely to purchase the product within 90 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier C
https://www.recess.is/customer/oxiclean ↗
Source Article
Leading laundry brand’s spotless omnichannel sampling campaign spins up loads of sales | Recess
For the #1 stain fighter brand for laundry and around the home, it isn’t enough to just eliminate odors and stains for existing customers. They want to be the number one choice for all households when it comes to removing stubborn smells and stains.
We at Recess heeded the call for a fresh campaign …
Original Research
Recess
· Original study ↗
Methodology
Vendor case study survey of sampling participants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OxiClean fitness studio sampling participants: 55% purchase intent rate. Source: Recess (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fitness-studio-sampling-purchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fitness-studio-sampling-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- purchase intent rate for OxiClean fitness studio sampling participants<br><small>Source: Recess (2025) · <a href="https://lighthousedata.io/data/fitness-studio-sampling-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.