B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- purchase intent rate for UK Alcohol brand websites (Q4 2024)
In the UK, Purchase Intent Rates for commerce-enabled Alcohol brand websites reached 23 percent in Q4 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
Q4 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/uk-alcohol-ecommerce-holiday-2025 ↗
Source Article
UK Alcohol eCommerce & Holiday Marketing Trends for 2025
The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising Alcohol duties, higher prices, and shifting consumer preferences are reshaping how and where shoppers buy.
Fo…
Original Research
MikMak
· Original study ↗
Methodology
MikMak Shopping Index data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK Alcohol brand websites: 23% purchase intent rate. Source: MikMak (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-alcohol-purchase-intent-rate-q4-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-alcohol-purchase-intent-rate-q4-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- purchase intent rate for UK Alcohol brand websites<br><small>Source: MikMak (Q4 2024) · <a href="https://lighthousedata.io/data/uk-alcohol-purchase-intent-rate-q4-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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