B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- purchase intent rate for experiential marketing campaigns (2025)
A well-managed experiential marketing campaign generates an 85% purchase intent rate.
- Applies specifically to well-managed experiential marketing strategies/campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
QRCodeChimp
Primary
Tier C
https://la.qrcodechimp.com/experiential-marketing-with-qr-codes/ ↗
Source Article
Experiential Marketing with QR codes: A Complete Guide
Firmas perpetuo novas expeditiones et rationes mercatorias excogitant ut attentionem clientium capiant. Mercatura experientialis una talis ratio est quae te adiuvare potest ut attentionem capias, clientes tuos allicias, et conscientiam firmae augeas.
Codices QR te adiuvare possunt ut expeditiones ve…
Original Research
QRCodeChimp
· Original study ↗
Methodology
Vendor blog citing experiential marketing benchmark; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
experiential marketing campaigns: 85% purchase intent rate. Source: QRCodeChimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiential-marketing-purchase-intent-85
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<blockquote cite="https://lighthousedata.io/data/experiential-marketing-purchase-intent-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- purchase intent rate for experiential marketing campaigns<br><small>Source: QRCodeChimp (2025) · <a href="https://lighthousedata.io/data/experiential-marketing-purchase-intent-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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