B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- purchase intent rate for viewers of emotionally intense video content (2018)
According to Unruly ShareRank data, a video centered around intense emotions resulted in 70% of viewers buying the product.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unruly
Primary
Tier C
https://www.conversioner.com/blog/emotional-targeting-online-marketing-2018 ↗
Source Article
Is Emotional Targeting The New Face of Online Marketing in 2018? - Conversioner
Logic, discounted prices, good quality at cheap rates are some tricks that you often use to sell your product. It might help to an extent, but it is doomed to backfire as such tricks do not yield long-term customer loyalty.
Research backs this as well. It suggests that marketing that stands on the p…
Original Research
Unruly
· Original study ↗
Methodology
Unruly ShareRank data as cited by Conversioner
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
viewers of emotionally intense video content: 70% purchase intent rate. Source: Unruly (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-video-purchase-intent-70pct
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<blockquote cite="https://lighthousedata.io/data/emotional-video-purchase-intent-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase intent rate for viewers of emotionally intense video content<br><small>Source: Unruly (2018) · <a href="https://lighthousedata.io/data/emotional-video-purchase-intent-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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