B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
40%
40% -- purchase intent rate for Millennial and Gen Z watch buyers (2025)
40% of Millennial and Gen Z buyers report being likely to purchase a pre-owned watch in the next year according to Deloitte.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://www.itshco.com/blog/rolex-cpo-seo-certified-pre-owned-dealer ↗
Source Article
The CPO SEO Pivot: How Authorized Dealers Win Rolex Pre-Owned Search
For decades, the phrase "Pre-Owned Rolex" was synonymous with the grey market. Authorized Dealers (ADs) were locked out of the very market they helped create. But with the global secondary watch market now valued at $$20 billion (Morgan Stanley / LuxeConsult), that has fundamentally shifted.
The Rol…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte Swiss Watch Industry Study 2025: The Rise of the True Collector
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial and Gen Z watch buyers: 40% purchase intent rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-genz-preowned-purchase-intent-40pct
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<blockquote cite="https://lighthousedata.io/data/millennials-genz-preowned-purchase-intent-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- purchase intent rate for Millennial and Gen Z watch buyers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/millennials-genz-preowned-purchase-intent-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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