B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.9%
4.9% -- purchase intent rate for YouTube advertising for candy brands (2022)
YouTube drives a 4.9 percent purchase intent rate for candy brands in social commerce.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.9%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/ecommerce-tricks-and-treats-for-candy-brands-this-halloween ↗
Source Article
eCommerce Tips & Tricks for Candy Brands This Halloween
Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.
Between trick-or-treating, Halloween parties, and scary movie nights, October is a popular time for shoppers to stock up on swe…
Original Research
MikMak
· Original study ↗
Methodology
MikMak Shopping Index
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
YouTube advertising for candy brands: 4.9% purchase intent rate. Source: MikMak (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-rate-youtube-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-intent-rate-youtube-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.9%</strong> -- purchase intent rate for YouTube advertising for candy brands<br><small>Source: MikMak (2022) · <a href="https://lighthousedata.io/data/purchase-intent-rate-youtube-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.