B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.4%
14.4% -- purchase intent rate for Alcohol brands on Instagram (2023)
Alcohol brands advertising on Instagram have a Purchase Intent Rate of 14.4 percent.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
64
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/more-than-just-luck-st.-patricks-day-alcohol-ecommerce-insights ↗
Source Article
Beyond Luck: St. Patrick's Day Alcohol eCommerce Insights
More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage.
At MikMak, we have already seen high Purchase Intent Rates from Alcohol shoppers this year. Alcohol brands should closely examine how consu…
Original Research
MikMak
· Original study ↗
Methodology
Purchase Intent Rate for Alcohol brands advertising on Instagram.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Alcohol brands on Instagram: 14.4% purchase intent rate. Source: MikMak (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-rate-instagram-2023
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-rate-instagram-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.4%</strong> -- purchase intent rate for Alcohol brands on Instagram<br><small>Source: MikMak (2023) · <a href="https://lighthousedata.io/data/purchase-intent-rate-instagram-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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