B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
15.1%
15.1% -- purchase intent rate for Meta's Facebook and Instagram (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/ecommerce-marketing-insights-for-brands-to-engage-dinks-dual-income-no-k… ↗
Source Article
eCommerce Insights to Engage DINKs (Dual Income, No Kids) Shoppers
Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for “Dual Income, No Kids." Couples in DINK households are typically perceived to have higher disposable incomes because they do not have the expenses that come with raising children. Additionally, DINKs…
Original Research
MikMak
· Original study ↗
Methodology
MikMak Shopping Index
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Meta's Facebook and Instagram: 15.1% purchase intent rate. Source: MikMak (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dink-purchase-intent-rate-facebook-instagram
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<blockquote cite="https://lighthousedata.io/data/dink-purchase-intent-rate-facebook-instagram" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- purchase intent rate for Meta's Facebook and Instagram<br><small>Source: MikMak (2023) · <a href="https://lighthousedata.io/data/dink-purchase-intent-rate-facebook-instagram" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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