B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- purchase intent rate for US Millennial online shoppers (2023)
95% of Millennial online buyers in the USA claimed to have planned to purchase on Amazon.com during the 2023 holiday season.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://amzdudes.com/crush-the-competition-how-to-win-sales-during-the-amazon-holiday-season/ ↗
Source Article
How to Win Sales During the Amazon Holiday Season
Original Research
Statista
· Original study ↗
Methodology
Statista data cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Millennial online shoppers: 95% purchase intent rate. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-amazon-holiday-purchase-intent-2023
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<blockquote cite="https://lighthousedata.io/data/millennials-amazon-holiday-purchase-intent-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- purchase intent rate for US Millennial online shoppers<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/millennials-amazon-holiday-purchase-intent-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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