B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- purchase intent rate for Kraft (2026)
61% of the audience wanted to buy from Kraft compared to other brands following the 'Kraft It' campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok For Business
Primary
Tier B
https://www.arabadonline.com/en/details/news-in-brief/Kraft-works-with-TikTok-to-elevate-the-brand-t… ↗
Source Article
Kraft works with TikTok to elevate the brand to new heights
Original Research
TikTok For Business
· Original study ↗
Methodology
Post-campaign audience survey across UAE and KSA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kraft: 61% purchase intent rate. Source: TikTok For Business (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kraft-purchase-preference-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kraft-purchase-preference-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- purchase intent rate for Kraft<br><small>Source: TikTok For Business (2026) · <a href="https://lighthousedata.io/data/kraft-purchase-preference-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.