B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.6%
3.6% -- purchase intent rate for all grocery brands (2022)
MikMak's 2022 benchmarks established a category benchmark purchase intent rate of 3.6% for all grocery brands in eCommerce.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/marketing-insights-and-tips-for-reaching-health-conscious-grocery-shoppe… ↗
Source Article
Marketing Tips for Reaching Health-Conscious Grocery Shoppers
Healthy options are more widely available at major grocery stores than they once were. And it’s easy to see why; a Research and Markets Report estimates the global health and wellness foods market will climb to $1 trillion by 2026.
Some health-conscious brands also appear to be outperforming the mar…
Original Research
MikMak
· Original study ↗
Methodology
MikMak’s 2022 Grocery eCommerce Benchmarks and Insights
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
all grocery brands: 3.6% purchase intent rate. Source: MikMak (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grocery-purchase-intent-rate-2022
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<blockquote cite="https://lighthousedata.io/data/grocery-purchase-intent-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- purchase intent rate for all grocery brands<br><small>Source: MikMak (2022) · <a href="https://lighthousedata.io/data/grocery-purchase-intent-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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