B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
24%
24% -- purchase intent rate for MikMak Platform shoppers (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/must-have-alcohol-ecommerce-strategies-for-super-bowl-lvi ↗
Source Article
Essential Alcohol eCommerce Strategies for Super Bowl LVI
No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5 million gallons of beer on Super Bowl Sunday. That’s about ten cans per American. (And that’s just bee…
Original Research
MikMak
· Original study ↗
Methodology
Purchase intent rate on the Tuesday of Super Bowl week.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
MikMak Platform shoppers: 24% purchase intent rate. Source: MikMak (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-peak-super-bowl-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-intent-peak-super-bowl-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- purchase intent rate for MikMak Platform shoppers<br><small>Source: MikMak (2022) · <a href="https://lighthousedata.io/data/purchase-intent-peak-super-bowl-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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