B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

89%

89% -- purchase intent rate for Pinterest users in the U.S. (2019)

2019  · 50poundsocial.co.uk

89% of Pinterest users in the U.S. are willing to search and purchase products on the platform.

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Attribution: 50poundsocial.co.uk View source
Lighthouse Research Team
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Source verified Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2019
Entity
Pinterest users in the U.S.
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
50poundsocial.co.uk Primary Tier C
https://50poundsocial.co.uk/tips-to-sell-on-pinterest/ ↗
Confidence: 48/100 Vintage: 2019 Channel: Deep Crawl
Source Article
Pinterest, without a doubt, plays an essential role in people’s buying habits when they’re online. For instance, 89% of Pinterest users in the U.S. are willing to search and purchase products on the platform. It seems that Pinterest has a strong effect on users’ buying decisions. Statistically, 320 …
Original Research
50poundsocial.co.uk · Original study ↗

Cited statistic on a marketing tips blog; original survey not identified

Methodology documented
Industrymarketing RegionUS RoleAll marketers Channelsocial
Plain Text
Pinterest users in the U.S.: 89% purchase intent rate. Source: 50poundsocial.co.uk (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-us-users-purchase-intent
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<blockquote cite="https://lighthousedata.io/data/pinterest-us-users-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- purchase intent rate for Pinterest users in the U.S.<br><small>Source: 50poundsocial.co.uk (2019) · <a href="https://lighthousedata.io/data/pinterest-us-users-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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