B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- purchase intent rate for Amazon Prime users (UK and US) (2021)
Around 94% of people surveyed in the UK and US stated they intend to purchase during Prime Day 2021 to give themselves a gift after a difficult year.
- Survey conducted ahead of Prime Day 2021
- Specifically to get themselves a gift after a difficult year
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BDroppy
Primary
Tier C
https://bdroppy.com/2021/06/11/dropshipping-academy-amazon-prime-day-fashion-takes-pole-position/ ↗
Source Article
DROPSHIPPING ACADEMY - Amazon Prime Day: fashion takes pole position!
Original Research
BDroppy
· Original study ↗
Methodology
Surveys carried out in the UK and the U.S. ahead of Amazon Prime Day 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Prime users (UK and US): 94% purchase intent rate. Source: BDroppy (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-day-gift-purchase-intent-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prime-day-gift-purchase-intent-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- purchase intent rate for Amazon Prime users (UK and US)<br><small>Source: BDroppy (2021) · <a href="https://lighthousedata.io/data/prime-day-gift-purchase-intent-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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