B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- purchase intent rate for consumers aged 18-24 (fashion) (2021)
50% of consumers aged 18-24 say they would be more likely to buy clothes from companies known to be committed to sustainability.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/sustainable-products-vs.-sustainability-practices-a-clear-brand-wi… ↗
Source Article
Sustainable Products vs. Sustainability Practices: A Clear Brand Winner
Sustainable Products vs. Sustainability Practices: A Clear Brand Winner
Quick Answer
Hollywood Branded discusses the differences between creating a sustainable brand versus a sustainability plan, and which one brands should take advantage of right now.
Case Study: Adidas and Allbirds’ Sustainable Pr…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Nosto study on fashion retail, cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers aged 18-24 (fashion): 50% purchase intent rate. Source: blog.hollywoodbranded.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-consumers-sustainable-clothing-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-consumers-sustainable-clothing-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase intent rate for consumers aged 18-24 (fashion)<br><small>Source: blog.hollywoodbranded.com (2021) · <a href="https://lighthousedata.io/data/young-consumers-sustainable-clothing-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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