Customer Acquisition Cost
Statistics & Benchmarks

Verified customer acquisition cost data across 3 regions. Sourced from primary research and validated with evidence grading.

111 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

4 stats
$53
Currency Usd 2026-03
Warby Parker marketing
$40
Currency Usd 2020
Warby Parker Retail
$27
Currency Usd 2019

EMEA Region

1 stat
$150
Currency Usd 2025

Global Region

55 stats
$120
Currency Usd 2025
e-commerce company marketing
$125
Currency Usd 2026
$318
Currency Usd 2026
$350
Currency Usd 2026
DTC skincare brand marketing
$85
Currency Usd 2025
$76
Currency Usd 2025
Amazon FBA sellers marketing
$19
Currency Usd 2025
E-commerce brand marketing
$50
Currency Usd 2026
$34
Currency Usd 2024
$150
Currency Usd 2026
$802
Currency Usd 2026
SEO B2B
$485
Currency Usd 2026
FinTech industry marketing
$550
Currency Usd 2025
$50
Currency Usd 2025
Traditional banks marketing
$650
Currency Usd 2026
DTC beauty brands marketing
$60
Currency Usd 2026
$2,280
Currency Usd 2026
DTC fashion brands marketing
$37
Currency Usd 2026
Higher education marketing
$1,143
Currency Usd 2026
$285
Currency Usd 2025
$559
Currency Usd 2025
$150
Currency Usd 2026
$89
Currency Usd 2026
$89
Currency Usd 2026
$1,450
Currency Usd 2025
salons marketing
$20
Currency Usd 2026
Angi Leads marketing
$1,400
Currency Usd 2026
$20
Currency Usd 2026
$100
Currency Usd 2026
DTC brands marketing
$130
Currency Usd 2026
$30
Currency Usd 2025
$35
Currency Usd 2026
$156
Currency Usd 2025
$35
Currency Usd 2025
$150
Currency Usd 2025
$75
Currency Usd 2025
Carrot-Top marketing
$2
Currency Usd 2025
$65
Currency Usd 2025
$27
Currency Usd 2026
$83
Currency Usd 2026
$125
Currency Usd 2026
$180
Currency Usd 2026
$150
Currency Usd 2026
$3
Currency Usd 2026
$85
Currency Usd 2025
iGaming players marketing
$150
Currency Usd 2026
$87
Currency Usd 2025
$64
Currency Usd 2025
$21
Currency Usd 2023
$75
Currency Usd 2021
$19
Currency Usd 2023
$141
Currency Usd 2026

Compare Customer Acquisition Cost Across Regions

See how customer acquisition cost benchmarks differ by geography in a single side-by-side view.

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