B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$35
$35 -- customer acquisition cost for Online travel agency (OTA) hotel bookings (2025)
Acquisition cost per booking via OTAs ranges from $35 to $60.
- Reported as an industry benchmark range ($35–$60 per acquisition)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$35
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dhihospitality.com
Primary
Tier C
https://www.dhihospitality.com/post/hotel-marketing-budget-allocation-a-strategic-guide-for-maximizi… ↗
Source Article
Hotel Marketing Budget Distribution: The 50-30-20 ROI-Driven Allocation Model
July 7, 2025
In the competitive world of hospitality, how you allocate your marketing budget matters far more than how much you spend. At dhi Hospitality, we’ve seen firsthand how strategic allocation can turn marketing from a cost center into a profit driver—delivering higher direct bookings, stron…
Original Research
dhihospitality.com
· Original study ↗
Methodology
Benchmark for OTA-channel booking acquisition cost vs direct channel; underlying study not named. Range $35–60, midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online travel agency (OTA) hotel bookings: $35 customer acquisition cost. Source: dhihospitality.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hotel-ota-booking-acquisition-cost
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<blockquote cite="https://lighthousedata.io/data/hotel-ota-booking-acquisition-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$35</strong> -- customer acquisition cost for Online travel agency (OTA) hotel bookings<br><small>Source: dhihospitality.com (2025) · <a href="https://lighthousedata.io/data/hotel-ota-booking-acquisition-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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