B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$21
$21 -- customer acquisition cost for DTC skincare brand (Franklin Madison Direct client) (2026)
A direct-to-consumer skincare brand achieved a $21 cost per acquisition (CPA) using direct mail acquisition campaigns managed by Franklin Madison Direct.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$21
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier B
https://franklinmadisondirect.com/success-stories/customer-acquisitions-climb-with-channel-launch/ ↗
Source Article
Customer acquisitions climb with channel launch
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
Digital and social advertising were v…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Direct mail acquisition campaign case study; agency-reported results
Methodology documented
Segmentation
IndustryBeauty
Company SizeSMB
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
DTC skincare brand (Franklin Madison Direct client): $21 customer acquisition cost. Source: Franklin Madison Direct (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-skincare-direct-mail-cpa-21
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<blockquote cite="https://lighthousedata.io/data/dtc-skincare-direct-mail-cpa-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$21</strong> -- customer acquisition cost for DTC skincare brand (Franklin Madison Direct client)<br><small>Source: Franklin Madison Direct (2026) · <a href="https://lighthousedata.io/data/dtc-skincare-direct-mail-cpa-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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