B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$318
$318 -- customer acquisition cost for Shopify brands (2026)
The average customer acquisition cost (CAC) for Shopify brands is approximately $318, representing an increase of 16% over one year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$318
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
foxsell.com
Primary
Tier C
https://foxsell.com/blogs/bundles/how-8-figure-shopify-brands-bundles-loyalty-referrals ↗
Source Article
How 8-Figure Shopify Brands Stack Bundles, Loyalty Together
How 8-Figure Shopify Brands Stack Bundles, Loyalty, and Referrals Together (2026 Retention Playbook)
The 8-Figure Founder Who Almost Lost Everything to Discounts
An eight-figure Shopify founder told the Smile.io team something most operators won't say out loud. Discounting nearly killed his business…
Original Research
foxsell.com
· Original study ↗
Methodology
Vendor blog citing unspecified industry data
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Shopify brands: $318 customer acquisition cost. Source: foxsell.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-average-cac-318
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-average-cac-318" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$318</strong> -- customer acquisition cost for Shopify brands<br><small>Source: foxsell.com (2026) · <a href="https://lighthousedata.io/data/shopify-average-cac-318" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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