B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$120
$120 -- customer acquisition cost for Financial Email Marketing (2025)
In 2025, the benchmark customer acquisition cost (CAC) for financial email marketing campaigns was $120.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$120
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
McKinsey
Primary
Tier B
https://finanads.com/email-marketing-compliance-for-advisors-sec-finra-guide/ ↗
Source Article
Email Marketing Compliance for Advisors: SEC/FINRA Guide - Finanads - Best Marketing And Sales System For Financial Professionals
Financial Email Marketing Compliance for Advisors: SEC/FINRA Guide — For Financial Advertisers and Wealth Managers
Key Takeaways & Trends for Financial Advertisers and Wealth Managers (2025–2030)
- Financial Email Marketing Compliance is increasingly critical as regulators like the SEC and FINRA enh…
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Original Research
McKinsey
· Original study ↗
Methodology
Total cost to acquire a new client through financial email marketing in 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Financial Email Marketing: $120 customer acquisition cost. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finanads-email-marketing-cac
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<blockquote cite="https://lighthousedata.io/data/finanads-email-marketing-cac" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$120</strong> -- customer acquisition cost for Financial Email Marketing<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/finanads-email-marketing-cac" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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