B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$85
$85 -- customer acquisition cost for DTC skincare brand (2025)
A DTC skincare brand had a Meta customer acquisition cost (CAC) of $85 prior to running creator campaigns.
- Single DTC skincare brand case study reported on vendor blog
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$85
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
20
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getendlss.com
Primary
Tier C
https://www.getendlss.com/resources/news/post-performance-marketing ↗
Source Article
Post-Performance Marketing: Why Brands Are Moving Budget from Paid Ads to Influencer Channels
Post-Performance Marketing: Why Brands Are Moving Budget from Paid Ads to Influencer Channels
Explore how increasing ad costs and declining efficiency in paid social are triggering a major shift: brands are now treating influencers as scalable media channels.
TL;DR
- ✓Paid ad efficiency declining; i…
Original Research
getendlss.com
· Original study ↗
Methodology
Single-company case study of 20 nano influencer campaigns, reported by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC skincare brand: $85 customer acquisition cost. Source: getendlss.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-skincare-cac-drop
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<blockquote cite="https://lighthousedata.io/data/dtc-skincare-cac-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$85</strong> -- customer acquisition cost for DTC skincare brand<br><small>Source: getendlss.com (2025) · <a href="https://lighthousedata.io/data/dtc-skincare-cac-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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