B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$40

$40 -- customer acquisition cost for Warby Parker (2020)

Name: Customer Acquisition Cost Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2020 · Modern Retail

Warby Parker reported spending an average of $40 per customer in acquisition costs in 2020.

Warby Parker defines CAC by dividing acquisition costs (media spend and home try-on costs) by total active customers (purchased in last 12 months) rather than only newly acquired customers.

Cite this stat Share How we verify

Attribution: Modern Retail View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

$40

Unit

Currency Usd

Data Vintage

2020

Entity

Warby Parker

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Modern Retail Primary Tier B

https://www.modernretail.co/retailers/dtc-briefing-warby-parkers-direct-listing-highlights-the-profi… ↗

Confidence: 28/100 Vintage: 2020 Channel: Common Crawl

Source Article

DTC Briefing: Warby Parker's direct listing highlights the profit challenges DTC brands face

Also cited by

amraandelma.com https://www.amraandelma.com/

2026-08-15

markets.businessinsider.com https://markets.businessinsider.com/

2026-08-15

Original Research

Modern Retail · Original study ↗

Methodology

Includes costs for allowing people to try on glasses at home and total media spend, divided by the number of active customers.

Trend Over Time

Period	Value	Change
2019	$27
2020 (current)	$40	+48.1%

Segmentation

Industrymarketing Company SizeAll sizes RegionUS Channelmulti-channel

Cite this stat

Plain Text

Warby Parker: $40 customer acquisition cost. Source: Modern Retail (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/warby-parker-cac-2020

HTML Embed

<blockquote cite="https://lighthousedata.io/data/warby-parker-cac-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$40</strong> -- customer acquisition cost for Warby Parker<br><small>Source: Modern Retail (2020) · <a href="https://lighthousedata.io/data/warby-parker-cac-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →