B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$150
$150 -- customer acquisition cost for B2B referral channel (2026)
On average, customer acquisition cost for referrals is $150 compared to $200-$500 for other acquisition channels.
- Benchmark comparison ($150 vs. $200-$500 for other channels)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$150
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tremendous.com
Primary
Tier C
https://www.tremendous.com/blog/b2b-referral-marketing/ ↗
Source Article
Referral Marketing Programs for B2B Companies | Tremendous
How to build a successful B2B referral marketing program from scratch
By Laura Ojeda Melchor●5 min. read●May 6, 2026
A B2B referral marketing program is an incentive program that encourages your customers to recommend your product to others. Done well, it’s among the most cost-effective ways to acqu…
Original Research
tremendous.com
· Original study ↗
Methodology
Vendor blog benchmark; comparison range $200-$500 for other channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B referral channel: $150 customer acquisition cost. Source: tremendous.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-cac-150-vs-other-channels
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referral-cac-150-vs-other-channels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$150</strong> -- customer acquisition cost for B2B referral channel<br><small>Source: tremendous.com (2026) · <a href="https://lighthousedata.io/data/referral-cac-150-vs-other-channels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.