B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$1,143
$1,143 -- customer acquisition cost for Higher education (2026)
Higher education's average CAC is $1,143 according to Vena Solutions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,143
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vena Solutions
Primary
Tier B
https://foundrycro.com/blog/higher-education-marketing-benchmarks-2026/ ↗
Source Article
Higher Education Marketing Benchmarks 2026: CPC to CPE | Foundry CRO
The short version:
- The average cost per inquiry in higher education is $128 for undergrad and $157 for graduate programs, but cost per enrolled student reaches $1,505 and $3,804 respectively, making CPL a misleading metric without yield context.
- Education Google Ads CPC rose 40% year-over-year t…
Original Research
Vena Solutions
· Original study ↗
Methodology
Vena Solutions CAC by Industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Higher education: $1,143 customer acquisition cost. Source: Vena Solutions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/higher-ed-cac-vena
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<blockquote cite="https://lighthousedata.io/data/higher-ed-cac-vena" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,143</strong> -- customer acquisition cost for Higher education<br><small>Source: Vena Solutions (2026) · <a href="https://lighthousedata.io/data/higher-ed-cac-vena" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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