B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$27
$27 -- customer acquisition cost for Warby Parker (2019)
Warby Parker reported spending an average of $27 to acquire a customer in 2019.
- Warby Parker defines CAC non-traditionally by dividing acquisition costs by active customers (who purchased in the last 12 months) rather than strictly newly acquired customers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$27
Unit
Currency Usd
Data Vintage
2019
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (4)
Modern Retail
Primary
Tier B
https://www.modernretail.co/retailers/dtc-briefing-warby-parkers-direct-listing-highlights-the-profi… ↗
Source Article
DTC Briefing: Warby Parker's direct listing highlights the profit challenges DTC brands face
Also cited by
shopify.com
https://www.shopify.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
markets.businessinsider.com
https://markets.businessinsider.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
Includes costs for allowing people to try on glasses at home and total media spend, divided by the number of active customers.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | $27 | |
| 2020 | $40 | +48.1% |
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Warby Parker: $27 customer acquisition cost. Source: Modern Retail (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/warby-parker-cac-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/warby-parker-cac-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$27</strong> -- customer acquisition cost for Warby Parker<br><small>Source: Modern Retail (2019) · <a href="https://lighthousedata.io/data/warby-parker-cac-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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