B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$6
$6 -- customer acquisition cost for Adore Me (Victoria's Secret) Valentine's Day DOOH billboard campaign via Blindspot (2026-06)
Adore Me's Valentine's Day DOOH billboard campaign via Blindspot achieved a customer acquisition cost (CAC) / cost per new customer acquired of $5.75.
- verified against campaign data rather than panel estimates
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Blindspot
Primary
Tier A
https://seeblindspot.com/adore-me-dooh-case-study/ ↗
Source Article
Adore Me × Blindspot, $5.75 Per Customer, From a Billboard
Make billboards perform like paid social
Adore Me, the inclusive lingerie brand acquired by Victoria's Secret, built its name on celebrating every body and on marketing that performs. For Valentine's Day, the brief held both bars at once: creative that stayed authentic, inclusive, and empowering, an…
Original Research
Blindspot
· Original study ↗
Methodology
Cost per new customer acquired, timed to Valentine's Day run-up; reported as verified against campaign data rather than panel estimates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adore Me (Victoria's Secret) Valentine's Day DOOH billboard campaign via Blindspot: $6 customer acquisition cost. Source: Blindspot (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adore-me-dooh-cost-per-purchase-5-75
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<blockquote cite="https://lighthousedata.io/data/adore-me-dooh-cost-per-purchase-5-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- customer acquisition cost for Adore Me (Victoria's Secret) Valentine's Day DOOH billboard campaign via Blindspot<br><small>Source: Blindspot (2026-06) · <a href="https://lighthousedata.io/data/adore-me-dooh-cost-per-purchase-5-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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