B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$65
$65 -- customer acquisition cost for Ecommerce paid search (2025)
The median customer acquisition cost (CAC) for ecommerce paid search reached $65 in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$65
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProfitWell
Primary
Tier C
https://webmedic.com/ecommerce-kpis-guide ↗
Source Article
10 Ecommerce KPIs That Actually Matter | WebMedic
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What Are Ecommerce KPIs?
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Ecommerce KPIs (key performance indicators) are the measurable metrics that directly link to revenue,…
Original Research
ProfitWell
· Original study ↗
Methodology
ProfitWell 2025 as cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce paid search: $65 customer acquisition cost. Source: ProfitWell (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cac-paid-search-2025
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<blockquote cite="https://lighthousedata.io/data/cac-paid-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$65</strong> -- customer acquisition cost for Ecommerce paid search<br><small>Source: ProfitWell (2025) · <a href="https://lighthousedata.io/data/cac-paid-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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