B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$156
$156 -- customer acquisition cost for ecommerce brands (all verticals) (2025)
The median customer acquisition cost (CAC) across ecommerce verticals sits at $156.
- Median across verticals; premium categories like consumer electronics average $242
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$156
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ringly / Eightx / Genesys Growth
Primary
Tier C
https://ezcommerce.us/blog/best-ecommerce-marketing-agency ↗
Source Article
Best Ecommerce Marketing Agency in 2026: Top 10 Picks
Best Ecommerce Marketing Agency in 2026: Top 10 Picks
TL;DR
Ecommerce customer acquisition costs have jumped 40 to 60% since 2023, and ROAS is declining across every major ad platform. The best ecommerce marketing agency for your brand depends on three things: where you sell (Amazon, DTC, or both), …
Original Research
Ringly / Eightx / Genesys Growth
· Original study ↗
Methodology
Median CAC across ecommerce verticals as reported by EZCommerce citing Ringly, Eightx, and Genesys Growth data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands (all verticals): $156 customer acquisition cost. Source: Ringly / Eightx / Genesys Growth (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-ecommerce-cac-by-vertical-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/median-ecommerce-cac-by-vertical-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$156</strong> -- customer acquisition cost for ecommerce brands (all verticals)<br><small>Source: Ringly / Eightx / Genesys Growth (2025) · <a href="https://lighthousedata.io/data/median-ecommerce-cac-by-vertical-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.