B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$35
$35 -- customer acquisition cost for Google (car rental customer acquisition) (2026)
The customer acquisition cost for car rentals via Google is estimated at $35 to $40.
- Estimate stated by keynote speaker Richard Lowden citing Google
- Reported as a range of $35 to $40
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$35
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Green Motion International / International Car Rental Show keynote
Primary
Tier B
https://www.autorentalnews.com/articles/rethink-the-future-to-avert-a-race-to-the-bottom ↗
Source Article
Rethink The Future To Avert A Race To The Bottom
Original Research
Green Motion International / International Car Rental Show keynote
· Original study ↗
Methodology
Cited by keynote speaker Richard Lowden at International Car Rental Show; range $35-$40, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google (car rental customer acquisition): $35 customer acquisition cost. Source: Green Motion International / International Car Rental Show keynote (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-customer-acquisition-cost-car-rental
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-customer-acquisition-cost-car-rental" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$35</strong> -- customer acquisition cost for Google (car rental customer acquisition)<br><small>Source: Green Motion International / International Car Rental Show keynote (2026) · <a href="https://lighthousedata.io/data/google-customer-acquisition-cost-car-rental" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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