B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$3
$3 -- customer acquisition cost for Email marketing (ecommerce) (2026)
Typical customer acquisition cost for email marketing in ecommerce ranges from $3 to $15.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webmedic.com
Primary
Tier C
https://webmedic.com/marketing-cost-per-customer ↗
Source Article
Marketing Cost Per Customer Calculator | WebMedic
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Original Research
webmedic.com
· Original study ↗
Methodology
Range; midpoint used. Claimed 5-10x cheaper than paid ads.
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email marketing (ecommerce): $3 customer acquisition cost. Source: webmedic.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-cac-3-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-cac-3-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- customer acquisition cost for Email marketing (ecommerce)<br><small>Source: webmedic.com (2026) · <a href="https://lighthousedata.io/data/email-cac-3-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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