B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$75
$75 -- customer acquisition cost for North America mobile apps (2021)
The average cost to acquire an in-app buyer in North America was $74.68 as of 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$75
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
86
Sources (9)
OneSignal
Primary
Tier A
https://onesignal.com/blog/guide-to-understanding-mobile-user-lifetime-value-ltv/ ↗
Source Article
The Customer Acquisition Cost Crisis: Strategies When CAC Keeps Rising
Introduction
For B2B ecommerce brands, few metrics matter more than customer acquisition cost. Yet across virtually every industry and channel, CAC has been climbing steadily over the past several years, creating a profitability crisis for businesses that depend on paid acquisition. What used to cos…
Also cited by
2026-07-16
2026-07-07
2026-07-06
2026-07-05
2026-06-24
2026-07-17
Original Research
OneSignal
· Original study ↗
Methodology
Average cost to acquire an in-app buyer.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
North America mobile apps: $75 customer acquisition cost. Source: OneSignal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-app-ltv-acquisition-cost-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-app-ltv-acquisition-cost-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$75</strong> -- customer acquisition cost for North America mobile apps<br><small>Source: OneSignal (2021) · <a href="https://lighthousedata.io/data/mobile-app-ltv-acquisition-cost-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.