B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
$34
$34 -- customer acquisition cost for Meta platform (DTC acquisition) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$34
Unit
Currency Usd
Data Vintage
2024
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
5W PR
Primary
Tier B
https://www.insightios.com/blog/dtc-product-market-fit ↗
Source Article
What Product-Market Fit Actually Looks Like for a DTC Brand
Most DTC founders know they're looking for product-market fit. Fewer know what it actually looks like for a physical product. The concept was developed by Sean Ellis using data from software companies, and most of the advice around it still assumes you're measuring daily active users and churn rates…
Original Research
5W PR
· Original study ↗
Methodology
5W PR analysis of 50 DTC brands that shut down between 2022 and 2026; range from $34 (2021) to $57 (2024)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta platform (DTC acquisition): $34 customer acquisition cost. Source: 5W PR (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/failed-dtc-brands-meta-cac-2021-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/failed-dtc-brands-meta-cac-2021-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$34</strong> -- customer acquisition cost for Meta platform (DTC acquisition)<br><small>Source: 5W PR (2024) · <a href="https://lighthousedata.io/data/failed-dtc-brands-meta-cac-2021-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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