B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$37
$37 -- customer acquisition cost for DTC fashion brands (2026)
DTC fashion headline customer acquisition cost ranges from $37 to $120.
- Reported as part of a range from $37 to $120 depending on brand maturity and channel mix (or $45-$75 blended)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$37
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Swell / Ringly.io / Power Digital
Primary
Tier B
https://foundrycro.com/blog/dtc-fashion-marketing-benchmarks-2026/ ↗
Source Article
DTC Fashion Marketing Benchmarks 2026 + Calculator | Foundry CRO
The short version:
- Fashion DTC headline CAC ranges from $37 to $120 depending on brand maturity and channel mix; the more useful number is the return-adjusted true CAC (Swell, Ringly.io, Power Digital)
- Apparel return rates run 24 to 26% (Eightx 2026); swimwear and lingerie hit 30 to 50% (Loop Re…
Original Research
Swell / Ringly.io / Power Digital
· Original study ↗
Methodology
Aggregated from Swell, Ringly.io, Power Digital benchmarks; range $37-$120, blended $45-$75
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC fashion brands: $37 customer acquisition cost. Source: Swell / Ringly.io / Power Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-fashion-headline-cac-2026
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<blockquote cite="https://lighthousedata.io/data/dtc-fashion-headline-cac-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$37</strong> -- customer acquisition cost for DTC fashion brands<br><small>Source: Swell / Ringly.io / Power Digital (2026) · <a href="https://lighthousedata.io/data/dtc-fashion-headline-cac-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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