B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$64
$64 -- customer acquisition cost for Advertising Specialty / Promotional (2025)
The average Customer Acquisition Cost (CAC) for eCommerce companies in the Advertising Specialty / Promotional industry is $64.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$64
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
80
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
82
Source
Phoenix Strategy Group
Primary
Tier A
https://www.phoenixstrategy.group/blog/7-key-financial-metrics-every-startup-founder-must-track ↗
Source Article
7 Key Financial Metrics Every Startup Founder Must Track - Phoenix Strategy Group
7 Key Financial Metrics Every Startup Founder Must Track
Struggling to keep your startup financially healthy? Here are the 7 key metrics every founder must track to avoid failure and impress investors:
- Burn Rate: Tracks how fast you're spending cash. Keep it low to extend your runway.
- Customer A…
Original Research
Phoenix Strategy Group
· Original study ↗
Methodology
Proprietary data drawn from 80+ clients between 2020 and 2025.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Advertising Specialty / Promotional: $64 customer acquisition cost. Source: Phoenix Strategy Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cac-advertising-specialty-2025
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<blockquote cite="https://lighthousedata.io/data/average-cac-advertising-specialty-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$64</strong> -- customer acquisition cost for Advertising Specialty / Promotional<br><small>Source: Phoenix Strategy Group (2025) · <a href="https://lighthousedata.io/data/average-cac-advertising-specialty-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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