B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$30
$30 -- customer acquisition cost for D2C ecommerce brands (2025)
For D2C brands, customer acquisition cost (CAC) averages between $30 and $50.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$30
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FuseDash
Primary
Tier C
https://fusedash.ai/blog/post/ecommerce-dashboard-kpis ↗
Source Article
Ecommerce Dashboard KPIs: Conversion, AOV, ROAS, Inventory (KPI Tree)
Ecommerce Dashboard KPIs
Businesses focused on selling or buying products online have a lot of data to work with. Ecommerce Dashboard KPIs are the metrics from those data points that aid these businesses in improving their operational efficiency, marketing, and as a result, revenue.
An eCommerce ana…
Original Research
FuseDash
· Original study ↗
Methodology
Range $30-$50; midpoint used. Cited as industry benchmark in vendor blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
D2C ecommerce brands: $30 customer acquisition cost. Source: FuseDash (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d2c-cac-average-30-50
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<blockquote cite="https://lighthousedata.io/data/d2c-cac-average-30-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$30</strong> -- customer acquisition cost for D2C ecommerce brands<br><small>Source: FuseDash (2025) · <a href="https://lighthousedata.io/data/d2c-cac-average-30-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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