B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$89
$89 -- customer acquisition cost for Health and wellness DTC ecommerce (2026)
Supplements and functional nutrition DTC ecommerce brands carry an average customer acquisition cost of $89.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$89
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdZeta
Primary
Tier B
https://www.adzeta.io/whitepapers/why-health-wellness-dtc-brands-pay-too-much-for-the-wrong-customer… ↗
Source Article
Why Health Wellness Dtc Brands Pay Too Much For The Wrong Customers
Original Research
AdZeta
· Original study ↗
Methodology
Vertical CAC comparison; source of comparison data not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health and wellness DTC ecommerce: $89 customer acquisition cost. Source: AdZeta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/health-wellness-cac-vs-verticals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/health-wellness-cac-vs-verticals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$89</strong> -- customer acquisition cost for Health and wellness DTC ecommerce<br><small>Source: AdZeta (2026) · <a href="https://lighthousedata.io/data/health-wellness-cac-vs-verticals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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