B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$19
$19 -- customer acquisition cost for Amazon FBA sellers (2025)
The lower bound of the overall customer acquisition cost range for Amazon sellers was $18.90 based on Focus Digital's analysis of 453 seller accounts.
- Reported as the lower bound of an overall range ($18.90 to $71.60)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$19
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
453
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Focus Digital
Primary
Tier B
https://ezcommerce.us/blog/how-to-measure-true-customer-acquisition-cost ↗
Source Article
How to Measure True Customer Acquisition Cost (2026 Guide)
How to Measure True Customer Acquisition Cost (2026 Guide)
TL;DR
Most ecommerce brands understate their customer acquisition cost by 30 to 50 percent because they only count ad spend. Measuring true customer acquisition cost means including every dollar that touches acquisition: agency fees, creativ…
Original Research
Focus Digital
· Original study ↗
Methodology
Range across 453 seller accounts analyzed by Focus Digital; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon FBA sellers: $19 customer acquisition cost. Source: Focus Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-seller-cac-range-453
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<blockquote cite="https://lighthousedata.io/data/amazon-seller-cac-range-453" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$19</strong> -- customer acquisition cost for Amazon FBA sellers<br><small>Source: Focus Digital (2025) · <a href="https://lighthousedata.io/data/amazon-seller-cac-range-453" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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