B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$130
$130 -- customer acquisition cost for DTC brands (2026)
DTC customer acquisition cost in 2026 is projected or reported at $130 to $156 per buyer.
- Reported as a headline range ($130–$156 per buyer)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$130
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roster (getroster.com)
Primary
Tier B
https://www.getroster.com/blog/category/user-generated-content-articles/ ↗
Source Article
Category: UGC
Master Community Marketing for Advocacy
Understanding Community Marketing Building Your Community Engaging with Your Community Measuring Success Leveraging Advocacy Understanding Community Marketing Community marketing is more than a buzzword. It’s the future. Traditional marketing sho…
Original Research
Roster (getroster.com)
· Original study ↗
Methodology
Range $130-$156 per buyer; midpoint reported. Methodology not stated in category listing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC brands: $130 customer acquisition cost. Source: Roster (getroster.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-customer-acquisition-cost-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-customer-acquisition-cost-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$130</strong> -- customer acquisition cost for DTC brands<br><small>Source: Roster (getroster.com) (2026) · <a href="https://lighthousedata.io/data/dtc-customer-acquisition-cost-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.