B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2,280
$2,280 -- customer acquisition cost for roofing contractors (2026)
Roofing contractors experience an average true fully loaded customer acquisition cost (CAC) of $2,280.
- Calculated fully loaded CAC factoring in estimator labor, truck rolls, estimate materials, follow-up labor, and close rate adjustment
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,280
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
foundrycro.com
Primary
Tier C
https://foundrycro.com/blog/home-services-marketing-benchmarks-by-trade/ ↗
Source Article
Home Services Marketing Benchmarks 2026 | Free Diagnostic | Foundry CRO
The home services market spans 10+ distinct trades, yet industry benchmarks treat all contractors like they operate the same business. They do not.
Key Takeaways
- Cost per lead ranges from $47 for cleaning to $500 for general contractors, a span that reflects vastly different customer lifetime valu…
Original Research
foundrycro.com
· Original study ↗
Methodology
Calculated fully loaded CAC including operational costs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
roofing contractors: $2,280 customer acquisition cost. Source: foundrycro.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-true-cac-2280
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<blockquote cite="https://lighthousedata.io/data/roofing-true-cac-2280" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,280</strong> -- customer acquisition cost for roofing contractors<br><small>Source: foundrycro.com (2026) · <a href="https://lighthousedata.io/data/roofing-true-cac-2280" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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