B Evidence Grade B Graded under review Safe to Cite Dated

$19

$19 -- customer acquisition cost for Meta (2023)

Name: Customer Acquisition Cost Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-23

2023 · Attribution

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Attribution: Attribution View source

Lighthouse Research Team

Last verified: 2026-06-29 · How we verify data →

Source verified Evidence graded

Value

$19

Unit

Currency Usd

Data Vintage

2023

Entity

Meta

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Attribution Primary Tier A

https://www.attributionapp.com/solution-b2c/?utm_source=rachelandreago ↗

Confidence: 57/100 Vintage: 2023 Channel: Common Crawl

Source Article

Meta Ads vs Google Ads Landing Pages: Which Platform Converts Better

A B2B SaaS company spends $30,000 per month on Google Ads and Meta Ads. Both campaigns drive traffic to the same landing page. Google traffic converts at 3.8%. Meta traffic converts at 1.2%. The instinct is to blame Meta. The real problem is the landing page. (Quick note before we go further: Meta A…

Original Research

Attribution · Original study ↗

Methodology

Attribution analysis of customer purchases.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Meta: $19 customer acquisition cost. Source: Attribution (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-first-time-customer-acquisition-cost

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<blockquote cite="https://lighthousedata.io/data/ecommerce-first-time-customer-acquisition-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$19</strong> -- customer acquisition cost for Meta<br><small>Source: Attribution (2023) · <a href="https://lighthousedata.io/data/ecommerce-first-time-customer-acquisition-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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